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Workshop in Denmark: Pre-reading

Saturday 03 December, 2011 at 3:15 am, by Søren Therkelsen in Blog, Step 3

In order to hit the ground running at the main workshop, you will need to do some preparations. These preparations will help you in your assignments before participating in the pre-workshop.

You can,

1) Just watch the webcast
2) Do the “lean read” (the “cheat sheet” version)
3) Do the deep read (recommended)

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SUBJECT
Business Model Canvas
WHY? How to describe a business model
WEBCAST/PODCAST Why the canvas - in 2 minutes!
LEAN READ The Business Model Canvas overview
DEEP READ BUSINESS MODEL GENERATION, by Alex Osterwalder

SUBJECT
Customer Discovery
WHY? How to test a business model out in the field
WEBCAST/PODCAST 1/9 Rethinking the Product Development Process2/9 Assessing Customer and Market Risks3/9 The Customer Development Process4/9 Engineers and Founders; the First Sales Team

5/9 Don’t Seek Publicity Too Soon

6/9 Company Building as a Shakespearean Tragedy

7/9 Acting on Customer Discovery

8/9 No VP’s in a Startup

9/9 Intimate Customer Understanding

LEAN READ The Four Steps to the Epiphany (first 3 chapters)
DEEP READ THE ENTREPRENEUR’S GUIDE TO CUSTOMER DEVELOPMENT, Brandt Cooper & Patrick VlaskovitsTHE FOUR STEPS TO THE EPIPHANY, By Steve Blank

SUBJECT
Lean Startup
WHY? How to build a successful startup, lower your risk, and eliminate waste
WEBCAST/PODCAST Evangelizing for the Lean Startup
LEAN READ The Lean Startup - Low Burn by Design not Crisis
DEEP READ THE LEAN STARTUP, By Eric Ries

Books for Startups